Okay, so for this video, what I want you to do is make a reply video commenting on the Four Ps (product, price, place, promotion) and the 60s (referring to the marketing mix concept) for the company and its project. In your video, talk about the product itself and also touch upon its branding, promotion, and potentially viral marketing. Discuss the price of the product, whether it's high or low, and the various places it will be available (physical locations or online platforms). Additionally, talk about the six environments that affect a company: political, regulations, economics (such as the current exchange rate), social-cultural factors (including target market segmentation), technology, and the geographic environment. Provide a brief overview of each of these points. Finally, upload this video as a reply to the original video. The purpose of this exercise is to help other students understand how the Four Ps and the marketing mix concept from the 60s can be applicable to different companies. Thank you.
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Video instructions and help with filling out and completing Fill Form 4797 Overview
